Page 23

economail

Archives and Reporting Economail Help and Support Open "Rate" The open rate is calculated by dividing the number of unique opens by the number of delivered e-mails ( = sent e-mail - bounced e-mails ) Open rates typically vary between 15 & 30%. Open rates depend on many, many things, such as: • Industry B2B newsletters typically have higher open rates than B2C newsletters. • List Size Big list typically have lower open rates, usually because there are more "old" addresses in the list or because some addresses are of "lower quality". • List Age "Old" e-mail addresses (older than a year for example) usually generate lower open rates. • Sending Frequency Sending too often can annoy subscribers; when you don't send often enough, subscribers may forget about you... • Sending Time Morning, Afternoon or Evening ? Weekday or weekend ? • Subject Line A well chosen subject line piques the interest of subscribers. • Creative / Content www.econo-marketing.co.uk 21


economail
To see the actual publication please follow the link above